Brand Positioning: Defining Your Competitive Edge in the Market

Positioning your brand as high-end or fancy creates an image of exclusivity and luxury This strategy appeals to consumers who prioritize premium quality,

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brandi A brand positioning statement outlines exactly what your company does, for whom, and what makes you different The idea behind it is to create a unique niche

brand positioning Benefits · Differentiation: A well-defined brand positioning sets one brand apart from competitors, making a brand more memorable and distinct