Creating a Competitive Advantage

competitive advantage  Abstract This study examined the innovation that leads to a competitive advantage in the frozen food business in the context of small-sized and Citation Porter, M E The Competitive Advantage: Creating and Sustaining Superior Performance NY: Free Press, 1985 (Republished with a new introduction,

Competitive advantage refers to the attributes that allow a company to outperform its competitors These advantages can include access to natural resources, To analyze a company's competitive advantages, you must look at various data, and survey clients and industry specialists This exercise requires that the

Market Differentiation: A competitive advantage allows a company to differentiate its products or services from those of its competitors It helps create a There are eight main sources of sustainable competitive advantage, including Brand Loyalty, Location, Scale, Intellectual Property, Innovation, Proprietary