Positioning คืออะไร เทคนิคการวางตำแหน่งผลิตภัณฑ์ในเชิงการตลาด

9 types of positioning in marketing and how to develop it positioning What is Positioning? Positioning is the concept of associating and developing a mental position in the public consciousness about your brand and its products positioning The reason is psychology Positioning is based on how people think, how they evaluate, how they compare, how they prioritize and how they select These are

brand positioning Positioning is how consumers view a product relative to the competition A perceptual map is a two-dimensional graph that visually shows where a product stands,